Marketing
Goal
Our objective is to deliver an excellent academic experience to all students. In particular, we strive to maintain our leadership position in the integrated undergraduate core and to continually develop the strongest MBA and doctoral offerings of any department nationwide. We also strive to be recognized as a first-class research department through continued publication of managerially relevant research in the most highly regarded academic journals.
Research Interests
- Customer life time value
- Branding
- Corporate social responsibility
- Franchising
- Product design
- Behavioral pricing
- Sales management
Faculty
| C.B. Bhattacharya |
Associate Professor |
| Frédéric Brunel |
Assistant Professor |
| Sucharita Chandran |
Assistant Professor/
Peter Paul Distinguished Junior Faculty Scholar |
| Roberta N. Clarke |
Associate Professor
|
| Ronald Curhan |
Professor Emeritus |
| Susan Fournier |
Associate Professor |
| Jonathan Hibbard |
Assistant Professor |
| Patrick Kaufmann |
Professor/Chair |
| Mark Kean |
Senior Lecturer |
| Melvyn Menezes |
Associate Professor |
| Vincent Onyemah |
Assistant Professor |
| Scott Swain |
Assistant Professor |
| Deborah Utter |
Lecturer |
For general inquiries, please contact:
Sandy Mayer
Program Coordinator
E-mail: sandym@bu.edu
Phone: (617) 353-4149
Fax: (617) 353-4098
