Frederic Brunel on Visual Cues in Product and Package Design

in Marketing, MediaWatch, Video
February 22nd, 2010

Frederic Brunel, in his talk at the “Creating and Capturing Value through Marketing” conference at Boston University on April 3, 2009, discusses the meanings we ascribe to different images and how this relates to product and package design strategies.

Brunel is Associate Professor of Marketing at Boston University School of Management.

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