Lou Lataif Discusses Developing a Feel for the “Art” of Business and Marketing

in Marketing, MediaWatch, Video
February 22nd, 2010

Louis E. Lataif, in his talk at the “Creating and Capturing Value through Marketing” conference at Boston University on April 3, 2009, talks about the importance of developing a feel for the “art” of business and marketing.

Lataif is the Allen Questrom Professor and Dean at Boston University School of Management, as well as former president of Ford Europe.

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