Google, Not Microsoft, Will Draw Increasing Antitrust Scrutiny in Europe, N. Venkatraman Tells Media

in Digital Technology Sector, Information Systems, Risk Management, Strategy & Innovation
March 16th, 2010

“The spotlight will be on Google”

 

N. Venkat VenkatramanIn coverage of antitrust complaints against Google search in Europe, the E-Commerce Times seeks insight from Boston University’s N. Venkat Venkatraman, the David J. McGrath, Jr. Professor in Management and the 22nd most-cited management scholar in academic journals across the globe. They report,

The European Commission has notified Google (Nasdaq: GOOG) that it received complaints from three companies about its search ranking practices. The companies are a UK price comparison site, Foundem; a French legal search engine, ejustice.fr; and Microsoft’s (Nasdaq: MSFT) Ciao! from Bing.

Foundem also filed a complaint with the FCC, citing concerns over “search neutrality.”…. Even though users have other search options available to them and Google is pro-competitive, there is a good possibility that this could end up as something very significant in Europe, Ryan Radia, an analyst with the Competitive Enterprise Institute, told the E-Commerce Times….

The spotlight will be on Google in Europe, agreed Boston University business professor N. Venkatraman.

“We saw some hint of that at the Mobile World Congress, with the Vodafone (NYSE: VOD) CEO not being too happy with the powerful position that Google has in desktop search and the potential dominance that they could have in mobile search,” he told the E-Commerce Times.

As Google’s Chrome OS gains traction and as Android gains share against Nokia (NYSE: NOK) and RIM, Google will draw increasing scrutiny in Europe, Venkatraman predicted.

“President Sarkozy has even suggested that Google should pay tax in France where the clicks originate,” he noted. “I see the attention of Brussels shifting away from Microsoft toward Google in the coming years.”

From the article “Europe Sets Antitrust Sights on Google Search,” by Erika Morphy, E-Commerce Times, February 24, 2010.