Professors Share Research Findings at First Annual SMG Faculty Research Day
Do you get what you pay for?
Companies pay ad agencies hundreds of thousands of dollars to create their advertising. But some ads created by actual consumers for the same products often tend to generate more attention, rate higher in believability, and generate higher sales than their professionally crafted counterparts. So says Associate Professor of Marketing Frederic Brunel of his recent research (along with Associate Professor Susan Fournier and PhD candidate Benjamin Lawrence). Brunel is one of 25 professors who shared findings at the first Annual School of Management Faculty Research Day on June 14.
Faculty, staff, and PhD students packed the School’s fourth floor dining room on June 14. Professors from seven departments presented 10-minute “snap lectures” of scholarly papers that are either nearing completion or are already accepted by peer journals.
The organizing committee split the day into four themes: Digital Technologies, Firm and Industry Dynamics, Institutions and Regulation, and Information and Innovation. The topics ranged from Justin Ren’s study of market entry of international firms into China to Delvon Parker’s analysis of lean production methods to Emily Heaphy’s investigations of hospital patient advocacy.
“It was our hope from the beginning,” said co-organizer Siobhan O’Mahony, associate professor of strategy and innovation, “that this would be an opportunity to share knowledge, celebrate research efforts, and perhaps spark new inquiry across disciplines.” Dean Ken Freeman said, “This was just the beginning, and Research Day will become an annual event. The research contributions of our faculty give me great confidence that we are moving in the right direction as we strive to become one of the elite business schools in the world.”
The animated conversations in the post-event cocktail party indicated that the faculty indeed would hope to repeat this event. Assistant Professor of Marketing Remi Trudel, who presented research on about self-regulation, said “I was really impressed with the breadth of knowledge at SMG and at the type of research that is being conducted here – the faculty here is working on some really big ideas that could have huge impact.”
“Research Day was a great way to break down the silos that are an unfortunate reality of academic institutions,” observed Professor of Markets, Public Policy and Law Michael Salinger, who presented on the topic of product bundling and tying, “I was impressed by the breadth and quality of the research going on in this building (and a bit embarrassed that I had not been fully aware of it previously). Samina Karim added, “It was an informative window into the novel, rigorous, and impactful research being done by my colleagues.”
Senior Associate Dean Karen Golden-Biddle, professor of organizational behavior, added, “Our first annual Research Day was a tremendous event that showcased the high quality research of our faculty and enriched our scholarly community. Special kudos go to the faculty organizing committee for a job really well done.”
Along with O’Mahony, the event organizers were Rui Albuquerque, associate professor of finance, Chris Dellarocas, associate professor of information systems, and Susan Fournier, associate professor of marketing.