Dean Freeman’s Plans for Future of SMG Featured in Poets & Quants, Fortune

in Dean Freeman, Faculty, News, School, Sectors
June 22nd, 2012

Dean Freeman Classroom

Today, the website Poets & Quants and Fortune magazine online feature Allen Questrom Professor and Dean Ken Freeman‘s very big plans for the School of Management’s future: to “ultimately convince people that there are really three elite business schools in Boston.”

Below are excerpts from the article on Poets & Quants:

The school has identified the three sectors of the economy where it believes, in [Dean Freeman's] words, “there will be more job creation, more financial market creation, and more value creation for societies, communities and countries over the next five, ten and 20 years.” With faculty approval gained earlier this year, Freeman is now aligning the school’s professors, research, and curriculum around the three growth areas.

The three are health care and life sciences, digital technology, and alternative energy and sustainability. In academia where loyalty is to a discipline rather than an industry or economic sector, Freeman, 62, is attempting a revolutionary change in both mindset and behavior. Whether the Harvard MBA can pull it off is anyone’s guess, but the odds are certainly not in his favor.

The three [sectors] are health care and life sciences, digital technology, and alternative energy and sustainability. In academia where loyalty is to a discipline rather than an industry or economic sector, Freeman…is attempting a revolutionary change in both mindset and behavior.

To make those sectors an integral part of Boston’s culture and approach, Freeman plans to recruit new faculty, create academic centers in each field, launch global case competitions in each area, and infuse much of the coursework with case studies and experiential projects in each of the three industries. “We’re recruiting for specific disciplines but we are also doing it with a twist by focusing on specialization in digital technology, the health sector or energy,” he says. “We want to create leading global institutes in each of these sectors to engage faculty here and with other institutions. For us to be distinguished, we have to have cutting-edge research in these fields.”

For incoming students, the focus on those three areas starts immediately. “When students arrive we provide them with a brief overview of those sectors and then they move through the traditional management discipline training,” adds Freeman. “We are transforming case content to reflect these sectors much more so than the traditional sectors of the past. And the classroom discussions will be supplemented by lectures from today’s executives in these fields.”

To read the full articles, visit Poets & Quants and Fortune.

Articles by John A. Byrne