Diego Torres-Palma (MBA’13) Leads the Bow Tie Revolution

in Entrepreneurship, Graduate Students, News, Student Activities, Students
October 25th, 2012

Torres-Palma is cofounder of OoOTie, Boston’s only online bow tie boutique

Excerpts from BU Today:

Dressed in a blue oxford shirt and neatly pressed khakis, Diego Torres-Palma looks like any other MBA student. But what sets the 26-year-old entrepreneurial engineer apart is his choice of neckwear. On this particular day, it happens to be a butterfly style, three-inch paisley silk bow tie.

As cofounder of OoOTie, Boston’s only online bow tie boutique, Torres-Palma (GSM’13) is an ambassador for what has become one of the hippest accessories in men’s fashion. In 2010, he and friends Matthew Pearlson and Adrian Rodriguez (both MIT grads) set out to hatch a business. They noticed that bow ties were showing up more often in fashion magazines and on celebrities, and knew they had their product. The company launched that year with only an iPhone app and a smattering of followers on Facebook and Twitter.

OoOTie sold some 600 bow ties last year, many of them custom orders for weddings and bow tie diehards. The three-year-old business is projected to sell 1,000 bow ties this year.

Read the full story and see more videos on BU Today.