Barbara Bickart on NPR Demystifies Marketers’ Black Friday Strategies
For National Public Radio’s Morning Edition show, Boston University’s Barbara Bickart explains how marketers motivate consumer behavior on Black Friday. Bickart is an associate professor of marketing and Dean’s Research Fellow at the School of Management.
About holiday retail strategies such as “limited time offers,” Bickart tells NPR, “You’ve got to do it right away. It’s going to urge you, push you to behave, to act, to consume…So these things like ‘limited time offer,’ suggesting that something is scarce–you get caught up in the excitement of it, right? And they make you want to take action right away.”