Shuba Srinivasan Among 17 Faculty Awarded Full Professorships at BU

in Faculty, Marketing, New Faculty/Promoted, News
March 1st, 2013

Faculty promoted this year are from College of Arts & Sciences, the College of Engineering, and the School of Management

Excerpts from BU Today:

Shuba_Srinivasan_Marketing_186x240From mapping marketing strategies to mapping the brain, the 17 BU faculty members who have just been promoted to full professor cover a wide and compelling range of research interests.

Shuba Srinivasan, a newly minted SMG professor of marketing, views her promotion as an acknowledgment of years of hard work.

“This promotion represents a major milestone recognizing years of sustained effort on several fronts,” says Srinivasan. In addition to designing  effective courses in her area of expertise—marketing analytics—Srinivasan has bridged the gap between marketing theory and practice in her research. “This promotion affirms all of this,” she says.

Faculty are selected for promotion based on the quality of the research and scholarship conducted in their classrooms and laboratories.

“Outstanding faculty are at the heart of what defines a successful research institution,” says Jean Morrison, University provost and chief academic officer. “The 17 exceptional scholars we recognize are as talented as they are diverse, each demonstrating the passion for teaching and willingness to reach across disciplines that enable Boston University each day to create new knowledge, generate new ideas, and make important new practical discoveries. From the humanities and sciences to engineering and business, all have emerged as leaders committed to excellence in their individual fields. We are excited to announce their promotion to full professor and for the great work each has in store.”

Read the full story on BU Today.