Winners of the 2013 Grand Business Challenge in Digital Health Announced

in Case Competition, Graduate Students, Health Sector, News, School
April 5th, 2013

Fifteen teams competed in first-of-its-kind event hosted by SMG

A team of MBA students from The Fuqua School of Business at Duke University won first place in the Grand Business Challenge in Digital Health, sponsored by Merck and hosted by Boston University School of Management on March 21-23, 2013. The event was also sponsored by Microsoft and the MS·MBA Association.

All 15 teams came together for a dinner reception and networking at Microsoft in Cambridge, Mass.

All 15 teams came together for a dinner reception and networking at Microsoft in Cambridge, Mass.

Formerly the International Technology Strategy Case Competition, the two-day event challenged teams of MBA students from the world’s leading business schools to offer their ideas on how Merck could leverage information technology to transform global healthcare and create value for the world. Unlike a traditional case competition, the Grand Business Challenge allowed for networking and cross-team collaboration, utilized a live case, and allowed each team to focus on one of four tracks of digital health: individual, interconnected, information, and international.

On the first day of the event, each team presented their ideas on challenges in one of the four tracks of digital health. A panel of industry judges selected a winning team from each track to compete in the final round of the Grand Business Challenge the following day.

The Fuqua School of Business (pictured above) was awarded first place for their MercKIT solution, a mobile, cloud-based health clinic kit equipped for front line diagnosis and the treatment of infectious diseases. The team also won the Audience Choice Prize.

The second place team from the University of Southern California, Marshall School of Business, developed a patient-centered mobile phone platform, customizable by country and culture, to engage patients in their health and bolster growth in emerging economies.

Boston University School of Management placed third for their concept, the Adhero platform. Using existing digestible sensor technology embedded on pills, the platform would collect data on medication adherence, provide rewards or reminders to patients, and send data back to providers. Fourth place team University of Calgary Haskayne School of Business proposed an online portal that would facilitate information and a sense of community between customers, payers, producers, and providers.

Teams also had the opportunity to win grants from Microsoft BizSpark to further develop their ideas on digital health. The Microsoft BizSpark Challenge winners were teams from IPADE Business School – Mexico, Neeley School of Business, Anderson School of Management, Tepper School of Business, and a team with members from Joseph M. Katz Graduate School of Business and Kenan-Flagler Business School.

The fifteen participating teams were:

  • Boston University School of Management
  • Carnegie Mellon University Tepper School of Business
  • Cornell University Samuel Curtis Johnson Graduate School of Management
  • Duke University – The Fuqua School of Business
  • El Instituto Panamericano de Alta Dirección de Empresa (IPADE Business School – Mexico)
  • Hong Kong University of Science and Technology Business School
  • Indian School of Business
  • Seoul National University Business School
  • Texas Christian University Neeley School of Business
  • University of Arizona Eller College of Management
  • University of Calgary Haskayne School of Business
  • University of California, Los Angeles (UCLA) Anderson School of Management
  • University of North Carolina Kenan-Flagler Business School
  • University of Pittsburgh Joseph M. Katz Graduate School of Business
  • University of Southern California Marshall School of Business

Read a blog post from the Grand Business Challenge’s Volunteer Coordinator Laura Wasowski (MS·MBA’13) about the event.