By Jaclyn M Deangelo

Murat de Picciotto, International MBA‘10

March 26th, 2010 in REMOVED Graduate Student Profiles

Murat de Picciotti, International MBA ’10.

John Hiester, MBA’11, An Intro to PNP at BU

March 26th, 2010 in PNP, Video

Adriana Otalora, MSMF’09

March 26th, 2010 in Uncategorized

Why choose this program?

Adriana Otalora, MSMF '09

The program provides a deep understanding of the world’s financial issues from an international perspective: first, by having a multicultural environment with fellow students and professors from all around the globe, and second, by applying theoretical models into up-to-date real world situations.

What’s your background?
Before I began the program, I was back home, in Bogota, Colombia, where I completed a B.S in Industrial Engineering with an emphasis in Finance and Quantitative Models in 2004.  A year later, in 2005, I finished a Masters in Economics there. While studying, I also served as a macroeconomics assistant professor for two years. After my studies, I worked for two years as an investment professional on the International Reserves Trading Desk at the Central Bank of Colombia, and then for another year at the Latin American Reserves Fund as a Portfolio Manager. I also acquired my CFA certification, having passed the Chartered Financial Analyst (CFA) Level II Exam.

Is there a five-year plan?
In five years time, I would like to establish myself in the financial industry as an asset manager by providing the market with innovative investment ideas, with the highest level of integrity, in order to secure profitable opportunities from uncertain market fluctuations. This will then provide me with the necessary leadership and strategic skills needed to become a Chief Finance Officer.

What motivates you?

The satisfaction and challenge of being able to understand the world as it goes through its increasingly financially unstable faces. This unsteadiness has created the need for new instruments that allow for better, more accurate measurements in order to improve investment decision-making. Therefore, new analysts like myself need to acquire the skills to effectively counteract financial fluctuations with up-to-the-minute theoretical and practical financial understandings, combined with solid analytical methods for developing valuable investment strategies.

Brett Church, MBA/JD‘09, Law and Management

March 26th, 2010 in Uncategorized

Brett Church, MBA/JD‘09, Law and Management

Originally from Honolulu, Hawaii, Brett Church is pursuing an MBA/JD dual degree in Law and Management.

Why BU?

“I knew coming in that I wanted to practice corporate law, and the complementary MBA and JD degrees offered by this School of Management program has helped me reach my goal.

“The JD program has taught me how to analyze problems and present my findings clearly and succinctly, while the MBA program exposed me to the issues my future clients will face, enabling me to provide them with more than my legal knowledge. The MBA program also increased my financial literacy such that I feel confident discussing complex business concepts with clients and associates. The fact that the school is in Boston—steps away from Fenway Park—made the experience even sweeter.”

Post-Graduation Plans

Brett will be joining the Business Law department at Goodwin Procter LLP in Boston after graduation.

Elyse Lupin, MBA/MS’09, TV Management

March 26th, 2010 in Uncategorized

Elyse Lupin, MBA/MS’09, TV Management

Originally from Blue Bell, Penn., outside of Philadelphia, Elyse chose Boston University’s MBA/MS in Television Management because it “combines my love of business and marketing with my passion for the media field. It will help me obtain knowledge in two years that would have taken me many years of work experience to gain.” Elyse had worked in the entertainment industry for five years before beginning her MBA/MS degree. Boston University held a unique appeal for her because it’s a major metropolitan city as well as a hub for academia.

Why BU?

“Boston University was the right choice for me because it is giving me the opportunity to learn from experienced marketers and professionals with many years of accomplishments in the media field.

“My business knowledge has grown exponentially, not only in marketing, but also in IT, strategy, and organizational behavior. The MBA/MS in TV Management is helping me to reach my goals of becoming a marketing manager in the entertainment industry by giving me a solid understanding of current integrated marketing practices and a deeper comprehension of how these practices relate to the media field.”

Post-Graduation Plans

After graduation, Elyse hopes to work as a senior marketing manager at a major media network. “I am prepared to utilize the marketing practices I have gleaned, plus my greater insight into the media industry, to successfully lead my company into whatever the future holds.

CB Bhattacharya on Stakeholder Reactions and ROI from CSR Activities

March 2nd, 2010 in Marketing, MediaWatch, Social Impact, Video

In this presentation from the “Creating and Capturing Value through Marketing” conference at Boston University on April 3, 2009, CB Bhattacharya discusses his latest research, which shows that stakeholder reactions to CSR initiatives hinge on four main “levers”: awareness, understanding, usefulness, and unity.

CB Bhattacharya is Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar at Boston University School of Management.

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Related Videos from the Creating and Capturing Value through Marketing Conference:

CB Bhattacharya on making CSR work for all stakeholders

February 23rd, 2010 in MediaWatch, Video

Keynote Speech, General Mills Headquarters, Minneapolis

CB Bhattacharya, Associate Professor of Marketing at Boston University School of Management, explains how to make consumer social responsibility (CSR) effective.  He also discusses, using brief real-life case studies as an illustration, why CSR, to work at all, needs to work for all stakeholders.

“Don’t just think of cause marketing,” he urges; think about how truly to impact the consumer positively in the marketplace.  He continues, “to be able to derive advantages from CSR, we as a company have to really understand what the consumers care about and why, and that speaks to the need for extensive market research.”

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CB Bhattacharya discusses customer relationship management

February 23rd, 2010 in MediaWatch, Video

Keynote Speech, The International Health, Racquet & Sportsclub Association’s annual international conference, The Hague, Netherlands, September 2006

CB Bhattacharya, Associate Professor of Marketing at Boston University School of Management, discusses what successful companies understand about enabling customer relationship management and driving customer loyalty.

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Symposium 2007: Turning Vision into Strategy

February 23rd, 2010 in MediaWatch, School, Students, Video

February 10, 2007

The 8th annual one-day business conference bringing together over 500 MBA students, alumni, faculty, and distinguished corporate professionals, and is the largest student-run event at Boston University Graduate School of Management.

Featuring multiple executives and two keynote speakers:

  • Kenneth Feld, Chairman and Chief Executive Officer of the world’s largest live entertainment company, Feld Entertainment, Inc. and BU alumni.
  • Jim Koch, Founder and Chairman of The Boston Beer Company.

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Clean Energy Tech Conference: Pathways to Adoption

February 23rd, 2010 in MediaWatch, School, Video

exploring market opportunities for emerging ‘Clean Energy Technologies’

This conference, part of Boston University’s Emerging Technology and Best Practices Seminar Series, explored market opportunities for cutting-edge and emerging ‘Clean Energy Technologies.’

Topics covered high efficiency power generation from fossil-based and bio fuels, as well as renewable energy technologies.

Conference participation included members of academia, industrial enterprise, and investment firms involved with technologies related to fuel cells, hydrogen generation and storage, bio-energy, and photovoltaics.

The discussions focused on the current status of technologies; technological, business, and market barriers for commercialization; and strategies for investment success in this arena.