By Jaclyn M Deangelo

Time Warner & BU School of Management’s “In-Depth Look at Target-Date Investing” (Webcast)

February 23rd, 2010 in Finance, MediaWatch, Video

June 14, 2007

Aired live on June 14, 2007, from the Time & Life Conference Center, Henry Luce Room, 2nd Floor , 1271 Avenue of the Americas, New York City.

Panelists:

  • Zvi Bodie, Norman and Adele Barron Professor of Management, Finance and Economics, Boston University School of Management
  • William Samuelson, Professor, Finance and Economics, Boston University School of Management
  • Jason Zweig, Senior Writer, MONEY Magazine

Moderator: Louis Lataif, Allen Questrom Professor and Dean, Boston University School of Management

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Michael Lawson discusses Apple’s release of the iPhone

February 23rd, 2010 in MediaWatch, Video

June 29, 2007

Mike Lawson, Professor of Information Systems, discusses how iPhone continues to accelerate changes in the music industry while portending even greater transformations–and perhaps signifying the next step in the industrial revolution.

See perspectives on iPhone’s launch from N. Venkatraman, Professor of Information Systems; and Susan Fournier, Associate Professor of Marketing.

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N. Venkatraman discusses Apple’s release of the iPhone

February 23rd, 2010 in MediaWatch, Video

June 29, 2007

N. Venkatraman, Professor of Information Systems, asserts that iPhone is not just another product launch: it’s the "prototypical example" of the shifts we’ll see in 21st-century industries, bringing “a phenomenal convergence of applications, technologies, and companies that are cooperating and competing at the same time."

See perspectives on iPhone’s launch from Susan Fournier, Associate Professor of Marketing; and Michael Lawson, Professor of Information Systems

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Susan Fournier discusses Apple’s release of the iPhone

February 23rd, 2010 in MediaWatch, Video

June 29, 2007

Susan Fournier, Associate Professor of Marketing, explains the role the Apple brand plays in people’s lives, as well as the potential gains, risks, and complications iPhone brings to its marketers. One essential question she poses: “How will Apple manage the loss of full brand control?”

See perspectives on iPhone’s launch from N. Venkatraman and Michael Lawson, Boston University School of Management professors of information systems

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MBA student Matt Solomon shows real-world smarts on CNBC’s Grade the Trade

February 23rd, 2010 in Graduate Students, MediaWatch, Students, Video

July 29, 2007

Fast Money’s “Grade the Trade” segment today featured Matt Solomon, a Boston University School of Management second-year MBA student with an interest in capital markets who is VP of the School’s Finance Club. Solomon, competing alongside two MBA students from other schools, was given a business scenario and 30 seconds on air to provide trading advice to a panel of former traders, who then graded the students.

“The School of Management curriculum allows you unmatched access to renowned finance professors which, coupled with my prior experience on both equity and fixed income trading desks, allowed me to evaluate the CNBC situation from various angles.”

-Matt Solomon

Solomon proved his real-world smarts when he outwitted at least one of the expert traders appointed to grade the students: When asked what he would buy and sell if a private equity firm bought MGM, his lowest grade, a B-, came from a trader who “didn’t like that I told him to sell Trump Casinos,” Solomon says. “That Monday, the stock went down. It was ironic that he gave me a lower grade based on a trade that made a lot of money that following Monday.”

In addition to being part of the School of Management’s MBA class of 2008, Solomon also earned his undergraduate business degree, with a double major in accounting and finance, from the School in 2001. Prior to returning to BU, he worked on the Equities Trading desk at Lehman Brothers and the Fixed Income Desk at Fidelity Investments.

Contact Matt @ mattsol@bu.edu to learn more.

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NECN asks CB Bhattacharya, corporate responsibility & marketing expert, about the new bag buzz

February 23rd, 2010 in Marketing, MediaWatch, Video

BhattacharyaAugust 1, 2007

New England Cable News, in their show Wired, features Boston University School of Management’s CB Bhattacharya, Associate Professor, Marketing Department. CB comments on guerilla marketing, shoppers who look for social status through consumption, and the environmentally-friendly shopping bag turned fashion-must have.

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Does It Pay to Be a Good Citizen? A Market-Based View

February 23rd, 2010 in MediaWatch, Video

Keynote Speech, WILD International Convention, Heidelberg, Germany, September 2007

CB Bhattacharya, Associate Professor of Marketing at Boston University School of Management, delivers his talk "Does It Pay to Be a Good Citizen?  A Market-Based View," at a conference in Heidelberg, Germany.

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Jim Post discusses ethics and corporate governance in the 21st Century

February 23rd, 2010 in MediaWatch, Video

Jim Post, Boston University School of Management Professor of Strategy & Policy, is one of the most widely cited experts in ethics and corporate governance in the nation.  Here, he discusses Sarbanes-Oxley and its relevance for 21st Century leaders–and business schools–and then anticipates what the next big corporate scandals will be in this post-Enron age.

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Zvi Bodie talks risk, retirement, and investments for today’s turbulent times

February 23rd, 2010 in MediaWatch, Video

Zvi Bodie, Boston University School of Management’s Norman and Adele Barron Professor of Management in the Finance and Economics Department, is a world-renowned investment expert.  Here, he advises how to invest safely today through TIPS.  He also addresses why it’s the role of the universities to educate the public about investment options like these.

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See more from Zvi Bodie in media coverage from around the globe:

Susan Fournier on her award-winning research into why brands matter

February 23rd, 2010 in MediaWatch, Video

Susan Fournier, Boston University School of Management Associate Professor of Marketing, discusses her award-winning research “Brands Matter:  An Empirical Demonstration of the Creation of Shareholder value through Branding,” recently named the Sheth Foundation winner for best paper published in the Journal of the Academy of Marketing Science.

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See more from Susan Fournier in recent media coverage from around the globe:

  • S. Fournier’s research wins Best Paper published in Journal of Academy of Marketing Science
  • When Australia’s InBusiness magazine wants “the latest thinking from America” on marketing trends, they ask BU’s S. Fournier
  • Susan Fournier discusses Apple’s release of the iPhone (video)
  • Assoc. Prof. Susan Fournier tells Boston Globe about product placement and buzz marketing tactics