Boston University School of Management recently hosted “Marketing Meets Wall Street II: Emerging Perspectives from Academics and Practitioners” from May 12-13, 2011 at the School’s Executive Leadership Center. The annual conference provides a setting for academic researchers interested in linking marketing to finance to meet and discuss new research in this area, exchange ideas, and engage in collaborative work.
In the videos below, industry experts and presenters at this year’s conference discuss the renewed emphasis in research that focuses on the relationship between marketing investments and profitable growth.
Shuba Srinivasan on the link between marketing and shareholder value – Marketing Meets Wall Street
Shuba Srinivasan, associate marketing professor at Boston University School of Management, on developing an improved understanding of the link between marketing and shareholder value at the Marketing Meets Wall Street conference held at Boston University School of Management May 13-14, 2011.
Millward Brown’s Nigel Hollis on the BrandZ Top 100 Most Valuable Global Brand Ranking.
Developed by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking analyzes the world’s leading brands and the economic and competitive dynamics that influence value fluctuations. It is the most comprehensive annual ranking of brand value, and focuses on consumer-facing brands, rather than corporate brands.
Alina Sorescu on Co-branded Products – Marketing Meets Wall Street Conference.
Alina Sorescu, associate professor at Mays Business School at Texas A&M University, evaluates the effectiveness and value of co-branded products in today’s market.
Dominique Hanssens on marketing finance interface research – Marketing Meets Wall Street
Dominique Hanssens, marketing professor at UCLA’s Anderson School of Management, talks about the impact of marketing finance interface research, creating a more accurate buyer utility prospective.
Don Lehmann on the Marketing Metrics Project – Marketing Meets Wall Street Conference
Don Lehmann, marketing professor at Columbia Business School, discusses how marketing has financial relevance to a firm or industry.
In this clip from WBZTV, the School of Management’s Justin McCummings, Associate Director of the Feld Career Center, discusses what you should look for in a future employer.
From the Event “The Future of South-South Economic Relations”
"The Future of South-South Economic Relations" conference was hosted by the Frederick S. Pardee Center for the Study of the Longer-Range Future at Boston University in Fall 2010. The event assembled experts from around the world to discuss emerging economic relations among developing countries, highlighting Brazil.
Session 1: South-South trade and environment, foreign direct investment, and the role of key emerging economies.
Session 2: The financial crisis and regional economic integration in the Asia-Pacific region, multilateral trade negotiations in the World Trade Organization (WTO), and trade and conflict in South Asia.
Session 3: Trade and economic integration in Africa and Latin America, and economic relations between the countries of the Gulf Cooperation Council (GCC) and emerging Asia.
Session 4: China’s economic relations within Asia and with Latin America, and drivers of Chinese policy.
"The Future of South-South Economic Relations" conference was led by Director of the Pardee Center Professor Adil Najam and Rachel Denae Thrasher, a fellow at the center, and is part of a larger project headed by Najam and Thrasher that will culminate in a 2011 book.
SMG alum Karen Clark changed the catastrophic risk assessment industry by adding scientific data to the computations that had previously been based solely on claims data.
The real-world devastation those numbers attempt to predict — shredded house trailers, capsized SUVs, million-dollar homes tumbling toward the Pacific, the kind of natural disasters Hollywood has turned into a lucrative genre — remain on the periphery of Clark’s vision. Far more captivating are the algorithms that foretell the bedlam.
In this video, Clark discusses the need for insurance companies to reevaluate their risk assessment models – before it’s too late.
How Boston University is Building Tomorrows Clean Energy Leaders.
Video from the event Smart Grid as a Business Platform: Innovation, Adaptation, and Systems Challenges in the Clean Energy Market, held at the Time-Life Center in New York and hosted by Boston University School of Management.
Video from the event “Smart Grid as a Business Platform: Innovation, Adaptation, and Systems Challenges in the Clean Energy Market,” hosted by Boston University School of Management at the Time & Life Conference Center, NYC, on October 7, 2009.
Louis E. Lataif, Allen Questrom Professor and Dean, Boston University School of Management
Nalin Kulatilaka, The Wing Tat Lee Family Professor in Management, Boston University School of Management
Kenneth Lutchen, Dean, Boston University College of Engineering
Brian Dumaine, Global Editor, Fortune
In this video, Andrew Dreyfus, Executive Vice President, Health Care Services, Blue Cross Blue Shield Of Massachusetts, participates in the panel discussion at the event Innovation and Health Sector Transformation.
Here, Dreyfus discusses innovations in the healthcare insurance industry, including Blue Cross Blue Shield’s new payment method, focused on quality of outcome instead of volume and complexity.
In this video, Dane Bedward, Senior Vice President, Genzyme International, participates in the panel discussion Innovation and Health Sector Transformation.
Here, Bedward discusses the importance of innovations that benefit both the innovators and the health system at large. He also stresses the importance of evaluating comparative effectiveness from the clinical perspective.
Regina Herzlinger on Problems in Global Competitiveness Caused by Our Multiple-Payer Healthcare System
In this video, Regina E. Herzlinger, the Nancy R. McPherson Professor of Business Administration Chair at Harvard Business School, participates in the panel discussion Innovation and Health Sector Transformation.
Here, she explains the problems in global competitiveness, spread across the world economies’ major companies, caused by the “albatross” of our employer, multiple-payer healthcare systems.