Category: MS·MBA

2012 Boston University Tech Strategy Business Case Competition

March 15th, 2012 in Case Competition, Digital Technology Sector, MBA, MS·MBA, News, School, Sectors

BU Again Hosts 16 MBA Teams in Seventh Annual Event

2012 Ericsson Case Competition

Seven years ago, Associate Dean John Chalykoff initiated a unique business case competition at Boston University based on the strategic application of IT principles. It has grown to be a signature School of Management event.

The International Tech Strategy Business Case Competition invites 15 teams representing top business schools from all over the world to join host BU. (This year that list includes Harvard, Oxford, and Duke, as well as schools from Hong Kong, Spain, Mexico, and South Korea.) It allows students to not only compete for a $25,000 first prize, but also put their knowledge on display in front of several major players in the fields of IT and telecommunications.

The seventh annual competition is scheduled for March 29-31, 2012.

“It’s an opportunity to showcase the best students in the world around IT strategy,” Chalykoff said. “The stature of the competition has grown to the point where we now have several universities on the waiting list wanting to get in.”

In order to select its own team for the big event, BU holds an internal tournament consisting of at least 12 teams every January. Alumni, faculty, and a venture capitalist serve as judges. The 2012 BU team is John Bry, Mikhail Gurevich, Kevin Harder, and Mike Rabinovich.

This year, the 16 teams will be presented with a case on the morning of Friday, March 30. They will then have 24 sleepless hours to compile their data, construct their argument, and prepare their most effective presentation for the judges. Last year’s case was centered on the question, “How should Ericsson shape the future of the health care and energy sectors?” It was won by the University of Western Ontario’s Richard Ivey School of Business.

Todd Valentine (MS•MBA’12), an SMG student with a strategy and innovation concentration, is serving as committee chair for this year’s event. He believes one of the main benefits of the competition has been its fostering of a healthy relationship between BU and Ericsson—this will be the company’s fifth straight year as the event’s presenting sponsor.

“Without Ericsson the competition wouldn’t be possible,” Valentine said. “Last year the company’s CEO, Hans Vestberg, attended and will be attending again this year. This event really gives interested students a lot of exposure to Ericsson and the other way around. It allows the company to cherry-pick the best and the brightest.”

For last year’s contest, several executives from Ericsson traveled to Boston to immerse themselves in an intensive executive education course at BU. They then participated in a collaborative mini-case where the student teams were broken up and randomly reconstructed to include Ericsson’s executives. “People made some strong connections during that collaboration,” Valentine said. “The networking part of it is a pretty large draw.”

“The competition leads to school spirit, students working with executives, and a chance to interact with students from different schools. It brings together the world’s most respected IT-oriented MBA programs and creates an enthusiastic experience while advancing innovative ideas about real-world business issues,” says Chalykoff.

by Michael Pina