Category: Academic Programs
Custom App Eases Access to Multiple Materials
The Boston University Executive MBA Program (EMBA) has released its first custom iPad application to provide current and prospective students with enhanced access to information and tools. The EMBA Program has continued to evolve its digital strategy first by including all course material on the iPad (beginning two years ago), then offered access to e-textbooks as well as tools for editing and note-taking, and more recently to support the curriculum in the classroom. All students are provided an iPad as part of their tuition when they begin the program.
Students who travel frequently have found the iPad to be a major step forward in simplifying convenient access to information. “My iPad gives me access to everything I need to complete my assignments wherever I am: books, assignments, email, WebEx,” says Peter Spiess (EMBA’12). “Given the workload of the EMBA program, it’s important to use every spare minute effectively and having an iPad allows me to do just that.”
The BU EMBA app contains information that prospective students will find helpful including easy access to faculty profiles, information session registration dates and sign up forms, alumni videos, current blogs, and social media sites. Existing students will be able to directly link to a student portal and access a variety of digital tools provided to enhance the EMBA student experience.
Specifically, the application brings together all the EMBA resources in one place.
Features for prospects:
- Access to faculty and staff profiles & contact info
- Ability to watch all the EMBA videos
- Direct to the contact/registration form on the EMBA microsite to request info, register for sessions, download brochure
- Link to EMBA LinkedIn, Twitter, Facebook and blog
Features for both prospects and current students:
- Easy access to the School of management calendar and university calendar
- List of recommended iPad apps helpful to the EMBA experience
Features specific for students:
- Student Portal featuring the class schedule, links to SMG Tools, Sharepoint, WebEx (used for team meetings) and the current EMBA eNews letter
The application is available in the iTunes App Store by searching “BU EMBA.”
For more information on the Boston University EMBA iPad application, please contact Janice Dolnick at 617 353-7087 or email@example.com.
Kathy Lucas, 2008 graduate from the Executive MBA program at Boston University, discusses how the program’s international component has helped her career.
Rick Welch, EMBA alumnus, speaks about why he decided to pursue an Executive MBA at Boston University School of Management and how it changed his career.
Lara Zelman, marketing manager and admissions coordinator of BU’s Executive MBA Program, discusses the characteristics of a successful Executive MBA candidate.
Lara Zelman, marketing manager and admissions coordinator of BU’s Executive MBA Program, discusses the benefits of attending an information session.
Peter Russo, faculty director of Module 5, discusses the international component of BU’s Executive MBA Program.
Susan Samuelson, faculty director of EMBA, discusses the program’s unique integrated curriculum.
EMBA alumni discuss what differentiates Boston University’s Executive MBA Program.
EMBA alumni discuss the program’s return on investment.
BU Again Hosts 16 MBA Teams in Seventh Annual Event
Seven years ago, Associate Dean John Chalykoff initiated a unique business case competition at Boston University based on the strategic application of IT principles. It has grown to be a signature School of Management event.
The International Tech Strategy Business Case Competition invites 15 teams representing top business schools from all over the world to join host BU. (This year that list includes Harvard, Oxford, and Duke, as well as schools from Hong Kong, Spain, Mexico, and South Korea.) It allows students to not only compete for a $25,000 first prize, but also put their knowledge on display in front of several major players in the fields of IT and telecommunications.
The seventh annual competition is scheduled for March 29-31, 2012.
“It’s an opportunity to showcase the best students in the world around IT strategy,” Chalykoff said. “The stature of the competition has grown to the point where we now have several universities on the waiting list wanting to get in.”
In order to select its own team for the big event, BU holds an internal tournament consisting of at least 12 teams every January. Alumni, faculty, and a venture capitalist serve as judges. The 2012 BU team is John Bry, Mikhail Gurevich, Kevin Harder, and Mike Rabinovich.
This year, the 16 teams will be presented with a case on the morning of Friday, March 30. They will then have 24 sleepless hours to compile their data, construct their argument, and prepare their most effective presentation for the judges. Last year’s case was centered on the question, “How should Ericsson shape the future of the health care and energy sectors?” It was won by the University of Western Ontario’s Richard Ivey School of Business.
Todd Valentine (MS•MBA’12), an SMG student with a strategy and innovation concentration, is serving as committee chair for this year’s event. He believes one of the main benefits of the competition has been its fostering of a healthy relationship between BU and Ericsson—this will be the company’s fifth straight year as the event’s presenting sponsor.
“Without Ericsson the competition wouldn’t be possible,” Valentine said. “Last year the company’s CEO, Hans Vestberg, attended and will be attending again this year. This event really gives interested students a lot of exposure to Ericsson and the other way around. It allows the company to cherry-pick the best and the brightest.”
For last year’s contest, several executives from Ericsson traveled to Boston to immerse themselves in an intensive executive education course at BU. They then participated in a collaborative mini-case where the student teams were broken up and randomly reconstructed to include Ericsson’s executives. “People made some strong connections during that collaboration,” Valentine said. “The networking part of it is a pretty large draw.”
“The competition leads to school spirit, students working with executives, and a chance to interact with students from different schools. It brings together the world’s most respected IT-oriented MBA programs and creates an enthusiastic experience while advancing innovative ideas about real-world business issues,” says Chalykoff.
by Michael Pina