Category: Academic Programs
Peter Russo, faculty director of Module 5, discusses the international component of BU’s Executive MBA Program.
Susan Samuelson, faculty director of EMBA, discusses the program’s unique integrated curriculum.
EMBA alumni discuss what differentiates Boston University’s Executive MBA Program.
EMBA alumni discuss the program’s return on investment.
BU Again Hosts 16 MBA Teams in Seventh Annual Event
Seven years ago, Associate Dean John Chalykoff initiated a unique business case competition at Boston University based on the strategic application of IT principles. It has grown to be a signature School of Management event.
The International Tech Strategy Business Case Competition invites 15 teams representing top business schools from all over the world to join host BU. (This year that list includes Harvard, Oxford, and Duke, as well as schools from Hong Kong, Spain, Mexico, and South Korea.) It allows students to not only compete for a $25,000 first prize, but also put their knowledge on display in front of several major players in the fields of IT and telecommunications.
The seventh annual competition is scheduled for March 29-31, 2012.
“It’s an opportunity to showcase the best students in the world around IT strategy,” Chalykoff said. “The stature of the competition has grown to the point where we now have several universities on the waiting list wanting to get in.”
In order to select its own team for the big event, BU holds an internal tournament consisting of at least 12 teams every January. Alumni, faculty, and a venture capitalist serve as judges. The 2012 BU team is John Bry, Mikhail Gurevich, Kevin Harder, and Mike Rabinovich.
This year, the 16 teams will be presented with a case on the morning of Friday, March 30. They will then have 24 sleepless hours to compile their data, construct their argument, and prepare their most effective presentation for the judges. Last year’s case was centered on the question, “How should Ericsson shape the future of the health care and energy sectors?” It was won by the University of Western Ontario’s Richard Ivey School of Business.
Todd Valentine (MS•MBA’12), an SMG student with a strategy and innovation concentration, is serving as committee chair for this year’s event. He believes one of the main benefits of the competition has been its fostering of a healthy relationship between BU and Ericsson—this will be the company’s fifth straight year as the event’s presenting sponsor.
“Without Ericsson the competition wouldn’t be possible,” Valentine said. “Last year the company’s CEO, Hans Vestberg, attended and will be attending again this year. This event really gives interested students a lot of exposure to Ericsson and the other way around. It allows the company to cherry-pick the best and the brightest.”
For last year’s contest, several executives from Ericsson traveled to Boston to immerse themselves in an intensive executive education course at BU. They then participated in a collaborative mini-case where the student teams were broken up and randomly reconstructed to include Ericsson’s executives. “People made some strong connections during that collaboration,” Valentine said. “The networking part of it is a pretty large draw.”
“The competition leads to school spirit, students working with executives, and a chance to interact with students from different schools. It brings together the world’s most respected IT-oriented MBA programs and creates an enthusiastic experience while advancing innovative ideas about real-world business issues,” says Chalykoff.
by Michael Pina
BU School of Management Helps Found New Organization
Boston University School of Management and Health Sector Management Program are founding members of a new non-profit consortium, the Business School Alliance for Health Management (BAHM). As the organization’s new web site proclaims: “BAHM’s founding members, indisputably the country’s most prestigious business schools, are united through a passionate commitment to spurring innovation and progress within global health care.”
Created by an initial group of ten members and limited to schools with a health sector focus awarding the MBA, BAHM has already held two case competitions and a day-long session on industry trends hosted by Lockheed-Martin. Plans are in the works for more case competitions and student-oriented programs, as well as initiatives addressing key issues in the health sector.
Bridging Management and Global Health & Development
Students from the Health Sector Management Program at Boston University have founded the Global Health and Development Association (GHD). This new organization seeks to bridge the divide between management and global health and development, while directly connecting and involving BU MBA students with issues that affect the developing world.
“We seek to better understand these complex issues of health and development so that we can learn to address them through innovation and effective management,” GHD members explain, through events such as speakers and panels with industry leaders, international collaborative consulting opportunities, alliances with other schools and departments across the University, and social and networking events. “The GHD Association is also a great addition to two clubs already operating within the Health Sector Management Program—the Bio Business Organization and the Health Services Management Association because we present the perspective of providing care in developing countries, emerging economies, and low resource settings,” adds student Meg Meyer (MBA’12).
Participants include primarily first- and second-year MBA students across many concentrations, including the Health Sector Management Program as well as students from the Professional Evening MBA Program, the School of Public Health, the School of Engineering, and the School of Medicine at Boston University.
Recent and upcoming events sponsored by GHD include:
- Friends of Ngong Road: Using Business Principals to Launch and Grow an International NGO: On Friday, October 14th, 2011, Amy Johnson, Board Member/CFO, and Peter Ndungu, Executive Director, both from Friends of Ngong Road, a Nairobi, Kenya-based NGO, discussed starting and growing an international non-profit using business principles. They covered topics such as creating strong financial controls and metrics; overcoming growing pains and pitfalls; using technology to your advantage; and working with different currencies.
- Global Health and Diagnostics: Featuring Dr. Una Ryan, President and CEO, Diagnostics for All, discussing her organization’s dedication to creating low-cost, easy-to-use, point-of-care diagnostics specifically designed for the 60% of the developing world that lives beyond the reach of medical access. More
- Spring 2012 semester back-to schools networking event, co-sponsored by the Bio Business Organization and the Health Services Management Association
- Fundraiser auction supporting a rural clinic in Palwal, India—one of the destinations of the School’s India Field Seminar
- Upcoming Speaker Series event in collaboration with Boston University School of Biomedical Engineering, planned for March 29, 2012, and featuring three speakers discussion their experiences in the fields of business, engineering, and public health.
- Discussion and collaborative learning experience between School of Management and School Engineering students, focused on exploring innovative business models for products that have been developed at BU School of Engineering, including a counterfeit drug detector and a device to diagnose pneumonia.
- Participation in the Emory for a Global Health Case Competition (March 30th-April 1st)
Explains Meyer, “This club is important to MBAs because many students are interested in or have experience with international health but aren’t quite sure how to integrate it into their career or are interested in learning more about it. The GHD club gives them an opportunity to hear speakers and meet people with expertise in this area. It’s also a great opportunity for collaboration across different schools within Boston University. In the future,” Meyer adds, “we hope to continue connecting with other schools throughout BU and establish yearly signature events.”
The Executive MBA 24 cohort is currently traveling through India with the 2012 EMBA International Field Seminar
BU’s Executive MBA Program’s International Trip
Strategy & Innovation Professor and faculty director of EMBA Pete Russo discusses the global focus and international components of the program.
About the EMBA International Field Seminar
EMBA students get the opportunity to put the curriculum into action in a global context during the international seminar in Residence Week 3. The seminar provides hands-on experience making business contacts abroad, conducting research on countries and industries overseas, and pulling together — quickly and efficiently — a high-performing team. During the seminar, students have the opportunity to attend presentations and discussions, conduct site visits, and engage with local organizations in team assignments. More Information
Boston University’s Executive MBA program (EMBA) is designed for mid-to-senior level managers with 10+ years of professional experience. The program focuses on a cross-functional understanding of the interdependencies among organizations’ components. It also offers a strong global component through a concentrated international module and trip designed to provide an understanding of the many factors that frame the business context in a range of developed and developing economies. More Information
Health Sector MBAs Solve Digital Marketing Case
By Lauren Dezenski
The team representing Boston University’s Health Care Management MBA program won it all on February 24 at the MIT Sloan 2012 Healthcare Case Competition. The theme was Digital Marketing for Healthcare.
Michael Barrett, Timothy Chanoux, Anshuman Mirani, and Matthew Scott (all MBA’13) shared the $4,000 first-place check.
The BU MBA Health Sector students faced teams from Harvard, MIT, Babson, and Cornell. “It was really an honor to represent BU in this competition against so many good schools. It was an honor and exciting to come out on top,” said Chanoux.
“Plus, we had a great time. It was great to meet a number of teams that all had great ideas,” Mirani added.
First, the teams had to submit a qualifying application. Of the eighteen submissions, ten teams, including BU, were chosen for the competition. “We were given the case one week in advance of the presentation day,” Mirani said. “We used the first days for brainstorming to be sure to cover all of our bases. That process really helped, and it’s something that is a product of our education here at BU. At the competition, the Q&A’s went really well, specifically because we debated all of these things among ourselves beforehand.”
After making it through one round of presenting followed by a Q&A session, BU and one of three MIT teams were named the two finalists. Following the two presentations, “it took the judges 30 to 45 minutes to deliberate. We were expecting it to be ten minutes, but it shows how tough the competition was,” said Chanoux.
The case was about developing a strategy for the launch of a kidney cancer drug by AVEO Pharmaceuticals (the sponsoring firm), which has just passed Phase III trials. Given the relatively small size and constrained marketing budget for AVEO, the teams had to design a digital media strategy. “We especially liked that all of the information in the case was actual market research done by AVEO, and it was a real business problem that they are currently facing,” Mirani continued. “The judging panel included senior members of the management team of the company and other senior leaders from consulting as well as other health care organizations such as Veritas Health Systems.”
“General feedback from the judges, and the reason we probably won,” said Scott, “was that we had three very different concepts. We were the only group to talk about accountable care; we were the only team to come up with a name for the drug; and we were the only team to brand the research effort. Our BU preparation absolutely helped, especially with the accountable care. The education helped us have a good sense of these things. When we got to finals, we really won with our Q&A.”
From the Article “Philanthropy Gains Eager Followers in B-Schools”
In a recent article, Business Week online spotlights Boston University’s Public and & Nonprofit Management Program (PNP) and the in-depth exposure to philanthropy that it provides MBA students.
Noting that “MBA and undergraduate courses on philanthropy are proliferating as interest grows among a generation of B-school idealists,” journalist Alison Damast reports,
Today, dozens of MBA and undergraduate programs teach philanthropy as an academic subject, exposing students to both the art and science of giving. Some schools—including Stanford, Columbia Business School, and the Boston University School of Management—teach entire courses focused solely on the topic, while others weave philanthropy into the curriculum of social-enterprise courses….
“This is a generation used to being hands-on,” McCormack says. “They want to have a direct impact.”
MBA students are…eager to become better-educated, savvier philanthropists, says Kristen McCormack, faculty director of the Public & Non-Profit Management program at the Boston University School of Management, where she has been teaching a course on the topic for the last decade. During the last four years, a group of students in the course have been charged with the task of giving away $10,000 to a local charity….This year’s class decided to give all its money to a group called Medicine Wheel Productions in South Boston, a nonprofit that works with troubled youth via public art projects.
“They need to figure out ‘how much good can I do with this money,’” McCormack says. “It is a very strategic kind of question that involves their business skills.”
In the last few years, interest in philanthropy and fundraising classes has grown as more business schools emphasize ethics and corporate responsibility in the curriculum, McCormack notes. As a result, more students are interested in serving on the boards of directors of nonprofit groups and in giving away a portion of income to charitable organizations. At the same time, the number of new family foundations is on the rise, she said, as more students want to learn how to make an impact with their money. “This is a generation used to being hands-on,” McCormack says. “They want to have a direct impact.”
Read full article at Business Week online.