Category: Social Impact
Salvador, São Paulo, Paraty, & Rio de Janeiro
January 2 – 14, 2010
As the new decade begins, a group of Boston University MBA students are embarking on the Brazilian Field Seminar, exploring how business can use technical innovations, management practices, and entrepreneurial initiatives to address challenges in sustainability.
Students will visit the following organizations, among others—putting them face-to-face with issues of economic development and sustainability in agribusiness, the arts, the financial services industry, and more:
- Mucambu Association, Salvador
- Project Via Magia, Salvador
- Odebrecht Foundation, Salvador
- Natura, São Paulo
- Prosperity Investments, São Paulo
- Ocean Future Society / Dow, São Paulo
- Pinheiro Neto, São Paulo
- International Paper, São Paulo
- Bradesco Foundation, São Paulo
- Vale do Rio Doce, Rio de Janeiro
- 2016 Brazil Olympic Committee, Rio de Janeiro
The goal—to allow students to:
- Develop a basic understanding of current global sustainability challenges
- Compare and contrast different approaches to corporate social responsibility in Brazil
- Understand the opportunities and challenges of a variety of Brazilian sustainable business models and practices
- Learn how to identify business opportunities for sustainable development that meet the needs of emerging markets
- Experience the social and cultural context within which businesses and NGOs operate
- Explore and develop a personal framework related to the role of business in society
More about Boston University School of Management’s International Field Seminars
Boston University School of Management’s Institute for Technology Entrepreneurship and Commercialization (ITEC) is thrilled to announce the team finalists for the 10th Annual $50K Business Plan Competition :
- Better Means is a web-based platform platform that fosters entrepreneurial autonomy and organizational belong. BU Team members: Karim BIshay & Adele Burnes
- CorMend offers a treatment for chronic heart failure. BU Team member Keith Jansen
- LED 2.0 delivers energy-effiicient LED lighting for residential, commercial and government applications. BU team member Perry Grossman
- mobiLIFE provides a bluetooth-enabled continuous glucose monitor with precise readings. BU Team members Brian Chan and Dan Collins.
The four teams will compete for prizes worth over $50,000 at the final competition held at the Boston University School of Management on April 7, 2010 and is open to the public.
Each team will present its plan to a panel of judges consisting of VC’s and other members of the business community. The panel of judges considers the quality of the written business plan along with the ability of the team to successfully communicate the goals of their plan.
In this presentation from the “Creating and Capturing Value through Marketing” conference at Boston University on April 3, 2009, CB Bhattacharya discusses his latest research, which shows that stakeholder reactions to CSR initiatives hinge on four main “levers”: awareness, understanding, usefulness, and unity.
CB Bhattacharya is Professor of Marketing and Everett W. Lord Distinguished Faculty Scholar at Boston University School of Management.
Related Videos from the Creating and Capturing Value through Marketing Conference:
- Prof. & Dean Lou Lataif Discusses Developing a Feel for the “Art” of Business and Marketing
- Prof. Frederic Brunel on Visual Cues in Product and Package Design
- Prof. Susan Fournier Talks Politics, Community, and Conflict in Marketing
- Prof. Sucharita Chandran Counts Zero as a Special Price
- Prof. Shuba Srinivasan Combines Hard and Soft Marketing Metrics
At the student panel for Boston University’s 2009 “Creating and Capturing Value through Marketing” Julien Lee (MBA ’09, Health Sector Management & Marketing) describes the hands-on Corporate Social Responsibility project she’s doing for Pepperidge Farm in her Branding class.
Related Videos from Marketing Students:
In this video interview, Jonathan Rosen, director of the Institute for Technology Entrepreneurship and Commercialization (ITEC), describes the "new entrepreneur" coming to ITEC, one whose mission is defined by social and environmental causes and whose skills and goals are defined by global experience.
Peter Russo on University and City Resources for Entrepreneurs
Peter Russo on Individual Attention for Budding Entrepreneurs