In the spring of 2008, Andrea Cioffi began working as an intern at the Australian advertising agency SMART. But by the time she finished her study-abroad program, she was a full-time employee at the company —
and still a college junior.
“As a junior account executive at SMART, I worked on a competitive brand review for several beverage products,” says Cioffi (BSBA ’09). “I laid out each brand’s positioning and how they were using media to target customers, all of which are concepts I learned in Core.”
Core is School of Management shorthand for the required undergraduate course program Cross-Functional Core.
Hear Cioffi discuss Core here, in this video from BU Today.
Why did you choose BU School of Management?
I chose BU because of its excellent and longstanding Public and Nonprofit Program (PNP). My classmates are a wonderfully diverse, interesting, incredibly smart, and down-to-earth collection of people that I feel very fortunate to have in my classes and clubs everyday.
Tell us about your PNP experience.
I appreciate the PNP program for creating an environment that is supportive of a variety of business aspirations diverging from the typical management career path. The program has opened my eyes to many new areas of interest: corporate social responsibility, social entrepreneurship, sustainability, green energy, etc. I feel fortunate to have Professor Kristen McCormack’s expertise and guidance as a backbone of the program, as well specific coursework, such as the Marketing Social Change class.
Why choose this program?
The program provides a deep understanding of the world’s financial issues from an international perspective: first, by having a multicultural environment with fellow students and professors from all around the globe, and second, by applying theoretical models into up-to-date real world situations.
What’s your background?
Before I began the program, I was back home, in Bogota, Colombia, where I completed a B.S in Industrial Engineering with an emphasis in Finance and Quantitative Models in 2004. A year later, in 2005, I finished a Masters in Economics there. While studying, I also served as a macroeconomics assistant professor for two years. After my studies, I worked for two years as an investment professional on the International Reserves Trading Desk at the Central Bank of Colombia, and then for another year at the Latin American Reserves Fund as a Portfolio Manager. I also acquired my CFA certification, having passed the Chartered Financial Analyst (CFA) Level II Exam.
Is there a five-year plan?
In five years time, I would like to establish myself in the financial industry as an asset manager by providing the market with innovative investment ideas, with the highest level of integrity, in order to secure profitable opportunities from uncertain market fluctuations. This will then provide me with the necessary leadership and strategic skills needed to become a Chief Finance Officer.
What motivates you?
The satisfaction and challenge of being able to understand the world as it goes through its increasingly financially unstable faces. This unsteadiness has created the need for new instruments that allow for better, more accurate measurements in order to improve investment decision-making. Therefore, new analysts like myself need to acquire the skills to effectively counteract financial fluctuations with up-to-the-minute theoretical and practical financial understandings, combined with solid analytical methods for developing valuable investment strategies.
Originally from Honolulu, Hawaii, Brett Church is pursuing an MBA/JD dual degree in Law and Management.
“I knew coming in that I wanted to practice corporate law, and the complementary MBA and JD degrees offered by this School of Management program has helped me reach my goal.
“The JD program has taught me how to analyze problems and present my findings clearly and succinctly, while the MBA program exposed me to the issues my future clients will face, enabling me to provide them with more than my legal knowledge. The MBA program also increased my financial literacy such that I feel confident discussing complex business concepts with clients and associates. The fact that the school is in Boston—steps away from Fenway Park—made the experience even sweeter.”
Brett will be joining the Business Law department at Goodwin Procter LLP in Boston after graduation.
Originally from Blue Bell, Penn., outside of Philadelphia, Elyse chose Boston University’s MBA/MS in Television Management because it “combines my love of business and marketing with my passion for the media field. It will help me obtain knowledge in two years that would have taken me many years of work experience to gain.” Elyse had worked in the entertainment industry for five years before beginning her MBA/MS degree. Boston University held a unique appeal for her because it’s a major metropolitan city as well as a hub for academia.
“Boston University was the right choice for me because it is giving me the opportunity to learn from experienced marketers and professionals with many years of accomplishments in the media field.
“My business knowledge has grown exponentially, not only in marketing, but also in IT, strategy, and organizational behavior. The MBA/MS in TV Management is helping me to reach my goals of becoming a marketing manager in the entertainment industry by giving me a solid understanding of current integrated marketing practices and a deeper comprehension of how these practices relate to the media field.”
After graduation, Elyse hopes to work as a senior marketing manager at a major media network. “I am prepared to utilize the marketing practices I have gleaned, plus my greater insight into the media industry, to successfully lead my company into whatever the future holds.
Panelists discuss and explain the merits of the various bailout plans and the current administration’s stimulus package, review U.S. monetary policy and financial governance, evaluate the current conditions of the credit crisis, and examine the public’s cry for accountability.
Moderated by Senior Associcate Dean and Professor of Finance and Economics Michael Lawson, School of Management, and featuring:
- Michael Salinger, Professor of Finance and Economics, School of Management
- David Weil, Professor of Finance and Economics, School of Management
- Simon Gilchrist, Professor of Economics, College of Arts and Sciences