Classroom-Based Field Projects
BU PNP students gain hands-on consulting experience through classroom-based field projects:
OB840: Management Consulting Field Project Description
The purpose of this course is to provide students with an in-depth understanding of the management consulting process and its practical application. The course simulates a small consulting firm where students are consultants. Students complete significant fieldwork outside of classroom time. Students explore dimensions of defining and understanding the consulting framework, engagements, work methodology, client relationship management, value creation, developing and delivering presentations and client follow-up. This course includes one primary deliverable: the initiation, scoping and completion of a consulting field project. This class is designed and best suited for second year students who have 3-5 years work experience in the public, private or nonprofit sectors.
In MK867: Marketing Social Change, students participate in semester-long field projects in which student groups will address a specific management problem for a real social-cause organization and provide the organization with a set of actionable recommendations. Some examples of past projects include:
- Ocean Spray Cranberries
- Dancing Deer Baking Company
- Citizens Market
- Northeast Organic Farming Association
MK867: Marketing Social Change Description
This course has two main and interdependent components. First, students will be exposed to the marketing concepts and principles that can be applied to change individuals’ attitudes and behaviors toward a variety of social issues, including health, housing, environment, culture, education and poverty. The second component, which will be informed by the first, will be a semester-long field project in which student groups will address a specific management problem for a real social-cause organization and provide the organization with a set of actionable recommendations.
In PL850: Social Entrepreneurship, students work with a nonprofit organization to craft a business plan that addresses a societal need in either the for-profit or nonprofit sectors. Some of the partner organizations we have worked with include:
PL850: Social Entrepreneurship Description
Business plans integrate the marketing, financial, operational, and organizational activities required to realize an opportunity. This course offers students the opportunity to write a business plan for a mission-based venture (both for-profit and nonprofit plans are welcome). This course offers an introduction to the theory and practice of social entrepreneurship in the private, Public & Nonprofit sectors. The course focuses both on the creation of an innovative mission-based organization and the establishment of an innovative program or activity within an existing organization to meet a societal need. Areas of social innovation as diverse as business, environment, education, human services and government are explored. Students gain practical knowledge about how to identify potential social opportunities; develop skills and competencies for creating, developing, and implementing social entrepreneurship ideas; and examine ways of measuring the success of social entrepreneurial activity.