New Research @
Boston University School of Management
Fall 2007
Focus On:
Competition Amidst Convergence: The New Challenge MBAs Face
Quick Takes:
BU School of Management's Rankings Rise Again
Zvi Bodie honored with Lifetime Achievement Award by RIIA
Jim Post: Inaugural Recipient of The School's New Chaired Professorship
Susan Fournier's Award-Winning Paper: Brands Matter
BU School of Management's New Leading Faculty
Select New Faculty Publications:
Books
Articles & Chapters
Working Papers & Teaching Cases
Focus On
Competition Amidst Convergence: The New Challenge MBAs Face
New research & perspectives from N. Venkatraman, Prof. of Information Systems
Tomorrow's managers will face significantly different challenges than MBAs who graduated even just a decade back. No longer are industry boundaries clear-cut or competitors and partners clearly demarcated. Information technology has blurred the lines that once existed among disparate industries. More
Quick Takes
Boston University School of Management's Rankings Rise Again
Wall Street Journal—MBA Program up 12 places to 25th regionally; IT up 1 notch to 9th in world (2007) More
More ranking news:
The Economist names BU MBA Program 38th in US generally, 19th globally for breadth of alumni network (2007) More
Aspen Institute ranks BU #54 across globe for fusing business with social & environmental stewardship More
Zvi Bodie honored with Lifetime Achievement Award by RIIA
Zvi Bodie, Professor of Finance and the Norman and Adele Barron Professor of Management at Boston University, has received The Lifetime Achievement in Applied Retirement Research Award. Given by the Retirement Income Industry Association (RIIA) during the Annual Meeting & Awards Dinner, Bodie was honored for a career dedicated to applying investment science to the problems faced by consumers in saving for a secure retirement. More
New Chaired Professorship
Announcing the John F. Smith, Jr. Professorship in Management and its inaugural recipient, Professor James E. Post, Chair, Strategy & Policy Department.
Professor Post holds degrees in law (JD) and management (MBA, Ph.D.) and teaches strategic management, corporate governance, ethics, and nonprofit management. He is one of the nation’s most visible scholars in the study of public leadership and the changing relationship between business, government, and society. His current work focuses on corporate governance, ethics, and accountability issues affecting managers, regulators, and citizens. More
See all four new chaired professorships at Boston University School of Management (pdf)

Award-winning Faculty Paper—Brands Matter: An Empirical Demonstration of the Creation of Shareholder value through Branding
Winner of the Sheth Foundation award for best paper published in the Journal of the Academy of Marketing Science in 2006 (appearing in volume 34, no. 2)
By Susan Fournier, Associate Professor of Marketing at Boston University; Thomas J. Madden; and Frank Fehle
Using the Fama-French method from finance as well as a leading marketplace measure of a brand's financial equity value, this study provides empirical evidence of the branding-shareholder value creation link. Results build on previous research by showing that strong brands not only deliver greater returns to stockholders versus a relevant benchmark, they do so with less risk--a finding that holds when market share and firm size are considered.
Watch video of Fournier discussing this winning paper
Boston University School of Management's New Leading Faculty
Accounting
George Papadakis , Assistant Professor
Ph.D. in Management – Massachusetts Institute of Technology
Research interest: Empirical financial accounting
Information Systems
James Freedman , Assistant Professor
DBA – Boston University School of Management
Research interest: How information systems empower users to engage in cooperative relationships
Operations and Technology Management
John Neale , Assistant Professor
Ph.D., M.S.E. – University of Michigan
Research interest: Supply chain management and developing mathematical models for supply chain decision support
Organizational Behavior
Karen Golden-Biddle , Professor
Ph.D., M.B.A - Case Western Reserve University
Main research interest: Processes and symbolics of organizational change, including culture and identity, with a particular focus on implementing health system change

John McCarthy, Associate Professor, Organizational Behavior
DBA – Boston University School of Management
Main research interests: Leadership and organizational change, international business and strategy, executive development
Strategy & Policy
Andrea Fosfuri , Visiting Associate Professor
Ph.D., M.Sc. – University Pompeu Fabra (Spain)
Main research interests: Technology driven internalization of the firm, licensing strategies, and markets for technology

Stine Grodal, Assistant Professor
Ph.D. – Stanford University
Main research interest: Emergence of new organizational fields related to nanotechnology, biotechnology and artificial intelligence
Select New Faculty Publications
Books
Organizational Behavior
Karen Golden-Biddle & K. Locke: Composing Qualitative Research . Sage Publications (2007).

Kathy Kram & Belle Rose Ragins: Handbook of Mentoring at Work: Theory, Research and Practice. Sage Publications (2007).
Operations & Technology Management
Erol Peköz & Sheldon Ross: A Second Course in Probability . probabilitybookstore.com (2007).
Strategy & Policy
Beth Goldstein: The Ultimate Small Business Marketing Toolkit. McGraw Hill (2007).
Articles & Chapters
Accounting
Krishnagopal Menon & David Williams: “Executive Turnover Following Auditor Resignations.” Contemporary Accounting Research (forthcoming 2007).
Michael Smith : “Accounting Conservatism and Real Options.” Journal of Accounting, Auditing and Finance (July 2007).
Finance & Economics
Rui Albuquerque , Eva de Francisco, & Luis Marques: “Marketwide Private Information in Stocks: Forecasting Currency Returns.” Journal of Finance (2007) – download here.
Rui Albuquerque : “The Forward Premium Puzzle in a Model of Imperfect Information.” Economics Letters (2007) – download here.
Rui Albuquerque & Neng Wang: “Agency Conflicts, Investment, and Asset Pricing.” Journal of Finance (forthcoming).
Zvi Bodie , Dale Gray, & Robert C Merton: “A New Framework for Analyzing and Managing Macrofinancial Risks of an Economy.” Journal of Investment Management (July 2007).
Jerome Detemple , Rene Garcia, & Marcel Rindisbacher: “Simulation for Optimal Portfolios.” In Handbooks in Operations Research and Management Science, Volume on Financial Engineering . Edited by J. Birge & V. Linetsky. Elsevier (forthcoming 2007).
Nalin Kulatilaka & Lihui Lin: “Strategic Investment and Licensing of Technology Innovations.” Management Science (forthcoming 2007).
Nalin Kulatilaka & Lihui Lin: “Strategic Options and Firm Value.” Managerial Finance (forthcoming 2007).
Nitin Joglekar, Nalin Kulatilaka , & Edward Anderson: “Hierarchical Planning Under Uncertainty: Real Options and Heuristics.” In Handbook of New Product Development . Edited by C. Loch and S. Kavadias. Butterworth Heinemann Elsevier (2007).
Megan MacGarvie & Jeffrey Furman: “Academic Science and the Birth of Industrial Research Laboratories in the U.S. Pharmaceutical Industry.” Journal of Economic Behavior and Organization (forthcoming 2007).
Allen Michel & J. Oded: "Reconciling DCF Valuation Methodologies." Journal of Applied Finance (forthcoming 2007).
Michael Salinger & David Evens: “Curing Sinus Headaches and Tying Law: An Empirical Analysis of Bundling Decongestants and Pain Relievers.” In Recent Developments in Antitrust: Theory and Evidence . Edited by Jay Pil Choi. MIT Press (2007).
Jonathan Treussard, Zvi Bodie , & Paul Willen: “The Theory of Optimal Life-Cycle Saving and Investing.” In Future of Life-Cycle Saving and Investing Conference Volume . CFA Institute (forthcoming 2007).
Jonathan Treussard & Zvi Bodie : “Making Investment Choices as Simple as Possible But Not Simpler: Author Response. Financial Analysts Journal (July 2007).
Donald Smith & Yu Wang: “Expected Shortfall and Value-at-Risk: A Closer Look.” Global Association of Risk Professionals Risk Review (May 2007).
Donald Smith: Negative Duration: The Odd Case of GMAC's Floating-Rate Note. Journal of Applied Finance (Spring 2007).
Scott Stewart, Heisler, Knittel & Neumann: “Why do Institutional Plan Sponsors Hire and Fire Their Investment Managers?" Journal of Business and Economic Studies (Spring 2007).
David Weil & Carlos Mallo: “Regulating Labour Standards via Supply Chains: Combining Public / Private Interventions to Improve Workplace Compliance.” British Journal of Industrial Relations (December 2007).
David Weil & Amanda Pyles: "Exploring the Gap Between Complaints and Compliance Under Workplace Regulations." Proceedings of the 2007 Annual Meeting of the Labor and Employment Relations Association . (August 2007)
David Weil : “If OSHA is So Bad, Why is Compliance So Good?” In The Political Economy of Regulation . Edited by Thomas Lyons and Stephen Ross. Edward Elgar. (2007).
Information Systems
Joseph Restuccia, Mark Gaynor , Steve Moulton, & Daniel Myung: “Improving the Knowledge Base by Integrating Vital Sign Data into Pre-Hospital Patient Care Record.” 13th Americas Conference on Information Systems – conference Proceedings (2007).
Ganesan Shankaranarayanan, Mark Gaynor , D. Myung, N. Nashmi, V. Kudesia, W. Tollefsen, D. Winkler, D. Corwin, & S. Moulton: “An Intelligent Pre-Hospital Patient Care System.” International Journal of Electronic Healthcare (2007).
Ganesan Shankaranarayanan & Yu Cai: “Managing Data Quality in Inter-Organizational Data Networks.” International Journal of Information Quality (forthcoming).
Marshall Van Alstyne & N. Bulkley: “Why Information Influence Should Productivity.” In The Network Society: A Global Perspective . Edited by Manuel Castells. Edward Elgar (forthcoming).
Bin Zhu, Ganesan Shankaranarayanan , & Yu Cai: “Integrating Data Quality Data into Decision-Making Process: an Information Visualization Approach.” HCI International - conference proceedings (July 2007)
Bin Zhu & H. Chen: “Communication Garden System: Visualizing a Computer Mediated Communication System to Facilitate Knowledge Management.” Decision Support Systems (forthcoming).
Marketing
C.B. Bhattacharya, Eleni Zoi Papavasileiou, & Scott Swain : “Consumers’ Reactions to Acquisitions of Socially Responsible Companies.” Association for Consumer Research - conference proceedings (2007).
Frédéric Brunel : “The Mediating Role of Product Aesthetic Evaluation on Attitude Formation.” Journal of Consumer Psychology (forthcoming 2007).
Frédéric Brunel & Rishtee Kumar Batra: “Design and the Big Five: Linking Visual Product Aesthetics to Product Personality.” Advances in Consumer Research - conference proceedings (2007).
Frédéric Brunel & Anat Toder-Alon: “Does Word-of-Mouth Change with the Passing of Time?” Association for Consumer Research - conference proceedings (2007).
Susan Fournier, Frank Fehle, Thomas Madden, & David Shrider: "Brand Value and Asset Pricing." Quarterly Journal of Finance and Accounting (forthcoming 2008).
Susan Fournier, Michael Solomon, & Basil Englis: “When Brands Resonate.” In Handbook of Brand and Experience Management. Edited by Bernd H. Schmitt. Elgar Publishing (forthcoming 2007).
Chris Allen, Susan Fournier, & Felicia Miller: “Brands and their Meaning Makers.” In Handbook of Consumer Psychology. Edited by Curtis Haugtvedt, Paul Herr, & Frank Kardes. Lawrence Erlbaum Associates. (forthcoming 2007).
Patrick Kaufmann , Charles Brooks, & Donald Lichtenstein: "Trip Chaining Behavior and Multi-Purpose Shopping Trips: A Field Experiment and Laboratory Replication." Journal of Retailing (forthcoming 2007).
Patrick Kaufmann : “Competition.” In Explorations of Marketing and Society . Edited by Gundlach, Block, & Wilkie. Thomson Southwestern (2007).
Daniel Korschun, C.B. Bhattacharya and Sankar Sen: “Corporate Social Responsibility as an Internal Marketing Strategy.” MIT Sloan Management Review (Fall 2007).
Scott Swain & Weimin Dong: “Maximizing Customer Equity when Acquisition and Retention Rate are Negatively Related.” Marketing Advances in Pedagogy, Process, and Philosophy – conference proceedings (November 2007).
Scott Swain & Frédéric Brunel : “Perceptual Models of Product Aesthetic Evaluations.” European Advances in Consumer Research (forthcoming).
Scott Swain & Ronald W. Niedrich: “The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model.” Journal of the Academy of Marketing Science (2007).
Scott Swain , Weimin Dong, & Paul D. Berger: “The Role of Channel Quality in Optimal Allocation of Acquisition and Retention Spending . Journal of Business Research (forthcoming 2007).
Scott Swain , Danny Weathers, & Ronald W. Niedrich: “Assessing Three Sources of Misresponse to Negated Likert Items.” Journal of Marketing Research (2007).
Scott Swain & Ronald W. Niedrich: “A Dual-Process Model of Memory-Based Pioneering Effects in Mature Markets.” Journal of the Academy of Marketing Science (2007).
Organizational Behavior
Karen Golden-Biddle & T. Reay: “Strategies of Persuasion: The Efforts of Nurse Practitioners in Institutionalizing a New Role.” Change in Health Care (forthcoming 2007).
Karen Golden-Biddle & K. Sonpar: “Using Content Analysis to Elaborate Adolescent Theories of Organization.” Organizational Research Methods (forthcoming 2007).
John McCarthy, D. O'Connell, Douglas Hall, J.E. Wang: "21st Century Learning: Leadership Lessons from Collaborative Case Research." The Case Journal (Summer 2007).
Scott Taylor , Richard E. Boyatzis, Anita Howard, & Bridgette B. Rapisarda: “Coaching for sustainable change.” In Handbook of Collaborative Management Research . Edited by A. B. Shani, Niclas Adler, Susan A. Mohrman, Wiliam A. Pasmore, & Bengst Stymne. Sage Publications (forthcoming).
Operations & Technology Management
Janelle Heineke & Mark M. Davis: “The Evolution of Service Operations in Business Schools.” Journal of Operations Management (March 2007).
Janelle Heineke &Stephen Davidson: “Toward an Effective Strategy for the Diffusion and Use of Clinical Information Systems.” Journal of the American Medical Informatics Association (May, 2007).
Nitin Joglekar & Paulo Gomes: “Linking Modularity with Problem Solving and Coordination Efforts.” Managerial & Decision Economics (2007).
Nitin Joglekar, Nalin Kulatilaka , & Edward Anderson: “Hierarchical Planning Under Uncertainty: Real Options and Heuristics.” In Handbook of New Product Development . Edited by C. Loch and S. Kavadias. Butterworth Heinemann Elsevier (2007).
Nitin Joglekar , Edward Anderson, Alison Davis-Blake, Sinan Erzurumlu, & Geoffrey Parker: “The Impact of Outsourcing on Product Integration.” In Handbook of New Product Development . Edited by C. Loch and S. Kavadias. Butterworth Heinemann Elsevier (2007).
Nitin Joglekar , E. Anderson, A. Davis-Blake, S. Erzurumlu. & G. Parker: “Managing Distributed Product Development across Organizational Boundaries.” In Handbook of New Product Development . Edited by C. Loch and S. Kavadias. Butterworth Heinemann Elsevier (2007).
Nitin Joglekar & P. Figueiredo: “Dynamics of Project Screening in a Product Development Pipeline.” International System Dynamics Society – conference proceedings (2007).
Nitin Joglekar , Z. Lee, & D. Ford: “Resource Allocation Policy Design for Reduced Project Duration: A Systems Modeling Approach.” Systems Research and Behavioral Science (forthcoming 2007).
Erol Peköz, S. Ziya, H. Ayhan, & R. Foley: “A Monotonicity Result for a G/GI/c Queue with Balking or Reneging.” Journal of Applied Probability (2006).
Joseph Restuccia, Mark Gaynor , Steve Moulton, & Daniel Myung: “Improving the Knowledge Base by Integrating Vital Sign Data into Pre-Hospital Patient Care Record.” 13th Americas Conference on Information Systems – conference Proceedings (2007).
Joseph Restuccia, Carol VanDeusen Lukas, Sally K. Holmes, Alan B. Cohen , Irene E. Cramer, Michael Shwartz, & Martin P. Charns: "Transformational Change in Health Care: An Organizational Model." Health Care Management Review (forthcoming October/December 2007).
Stephen Rosenthal & Mark Capper: “Ethnographies in the Front End: Designing for Enhanced Customer Experience.” Journal of Product Innovation Management (2006).
Michael Shwartz & Stephen Davidson , & Randall S. Stafford: “The Feasibility and Value of New Measures Showing Patterns of Quality for Patients with Three Chronic Conditions.” Journal of Ambulatory Care Management (Fall 2007).
Sean Willems & J. M. Bossert: “A Periodic Review Modeling Approach for Guaranteed Service Supply Chains.” Interfaces (September 2007).
Sean Willems & M. Manary: “Setting Safety Stock Targets at Intel in the Presence of Forecast Bias.” Interfaces (forthcoming).
Sean Willems : “Real-World Multi-Echelon Supply Chains Used for Inventory Optimization.” Manufacturing & Service Operations Management (forthcoming).
Strategy & Policy
Nicholas Argyres & Lyda Bigelow: “Do Transaction Costs Matter for Firm Survival at All Stages of the Industry Lifecycle?” Management Science (August 2007).
Michael Shwartz & Stephen M. Davidson , & Randall S. Stafford: “The Feasibility and Value of New Measures Showing Patterns of Quality for Patients with Three Chronic Conditions.” Journal of Ambulatory Care Management (Fall 2007).
Megan MacGarvie & Jeffrey Furman: “Academic Science and the Birth of Industrial Research Laboratories in the U.S. Pharmaceutical Industry.” Journal of Economic Behavior and Organization (forthcoming 2007).
Joseph Restuccia, Carol VanDeusen Lukas, Sally K. Holmes, Alan B. Cohen , Irene E. Cramer, Michael Shwartz, & Martin P. Charns: "Transformational Change in Health Care: An Organizational Model." Health Care Management Review (forthcoming October/December 2007).
Ashley Stevens: “Valuation in Global Health Licenses.” In Intellectual Property Management in Health and Agricultural Innovation: A Handbook of Best Practices. Edited by A. Krattiger, R.T. Mahoney, L. Nelsen. Oxford University Press (2007).
James Post : “Theories of Corporate Social Responsibility.” In The Oxford University Handbook of Corporate Social Responsibility . Oxford University Press (forthcoming 2007).
Working Papers
Accounting
Wenli Huang & H. Lu: “CEO stock option grants: The economic consequences of revelatino of backdating and the confounding effect of good-timing” (2007) - contact author for copy .
Marketing
Susan Fournier & Marcel Paulssen: “Attachment Security and the Strength of Commercial Relationships: A Longitudinal Study” (2007) - download here .
Scott Swain & Weimin Dong: “Incorporating Managerial Judgment in an Extended Model of Customer Equity” (2007) - contact author for copy .
Scott Swain & Ronald W. Niedrich: “The Effects of Exposure-Order and Market Entry-Information on Brand Preference: A Dual Process Model” (2007) - contact author for copy .
Operations & Technology Management
Nitin Joglekar & Edward Anderson: “Flexible Supplier Capacity under Imperfect Status Information” (2007) - contact author for copy .
Strategy & Policy
Nicholas Argyres & Janet Bercovitz: “The Impact of Efficiency and Bargaining Power on Contract Structure: Evidence from Franchising” (2007) - download.
Nicholas Argyres & Todd Zenger: "Are Capabilities-Based Theories of Firm Boundaries Really Distinct from Transaction Cost Theory?" (2007) - download.
Teaching Cases
Operations & Technology Management
Janelle Heineke & Larry Meile: "Project Flip" (2007).
Paul Morrison : Bayonne Hospital Supplies (C) (2007).
More working papers & teaching cases
Sign
up to receive Boston University School of Management's
Research eNewsletter