Faculty

Susan Fournier in HBR: Making Meaning out of Big Data

The Questrom Professor in Management says that the meaning within consumer data lies with social media, such as pictures and comments on products, not with percentages. More

Is Thursday the New (Black) Friday? Barbara Bickart Weighs In

An authority on consumer decision-making processes, Bickart explains what shopping on Thanksgiving says about retailers and consumers alike, and the potential economic impact. More

The School’s New Full-Time Faculty Hires and Promotions

Boston University School of Management is delighted to welcome our new full-time faculty members and to extend congratulations on the following recent hires and promotions: New Associate and Assistant Professors Dirk Hackbarth Associate Professor, Finance Dirk Hackbarth earned both his PhD and MS... More

Georgios Zervas’s Research on Fake Yelp Reviews Spotlighted in BU Today

BU Today spotlighted assistant professor of marketing Georgios Zervas regarding his research that found Yelp to be steeped in fake reviews (at least 16 percent). More

Chris Dellarocas on Why Linking to Your Competitors May Benefit Everyone

Links between peer content sites can increase profits by reducing competition, overproduction, and duplication. More