Faculty

Kabrina Chang Calls Out Randi Zuckerberg on WBUR

The CEO need not worry about what she posts online—but you do. More

Shuba Srinivasan Quoted in CRM Buyer

Email marketing is a key strategy for retailers this holiday season, and the subject line makes the first impression. More

Kabrina Chang’s Research on Social Business Featured in MIT Sloan Management Review

Social business puts managers in a “damned if you do, damned if you don’t” dilemma, but managers cannot afford to ignore its legal implications. More

Susan Fournier in HBR: Making Meaning out of Big Data

The Questrom Professor in Management says that the meaning within consumer data lies with social media, such as pictures and comments on products, not with percentages. More

Is Thursday the New (Black) Friday? Barbara Bickart Weighs In

An authority on consumer decision-making processes, Bickart explains what shopping on Thanksgiving says about retailers and consumers alike, and the potential economic impact. More