Marketing

Shuba Srinivasan Among 17 Faculty Awarded Full Professorships at BU

From mapping marketing strategies to mapping the brain, the 17 BU faculty members who have just been promoted to full professor cover a wide and compelling range of research interests. More

Barbara Bickart Explores Eco-Seals’ Impact on Consumers

Researchers Barbara Bickart and Julie Ruth have completed a study filling a crucial gap in advertisers' knowledge about the efficacy of green marketing techniques such as eco-seals, showing that they have a distinctly different impact—and in fact sometimes opposing effects—on different types of consumers. More

Shuba Srinivasan Ranked a Top Author in AMA’s Premier Publications List

In the first Author Productivity in the Premier AMA Journals list, Boston University School of Management's Shuba Srinivasan has ranked number 16 overall and number one for female academics. More

Barbara Bickart on Shopping Smart for the Holidays

Associate Professor of Marketing and Dean's Research Fellow gives advice in BU Today about the most common shopper mistakes and how to avoid them. More

Susan Fournier Delivers Keynote in Stockholm for Swedish Marketing Federation

Her keynote covered the top consumer relationship mistakes, including relating with "consumers" but leaving the "people" out and adopting a one-size-fits-all approach to relationships. More