Marketing

Susan Fournier Delivers Keynote in Stockholm for Swedish Marketing Federation

Her keynote covered the top consumer relationship mistakes, including relating with "consumers" but leaving the "people" out and adopting a one-size-fits-all approach to relationships. More

Barbara Bickart on NPR Demystifies Marketers’ Black Friday Strategies

For National Public Radio's Morning Edition show, Boston University's Barbara Bickart explains how marketers motivate consumer behavior on Black Friday. More

New 2012 Faculty at the School of Management

New 2012 Faculty at the School of Management

Boston University School of Management is delighted to welcome 12 new full-time faculty members, starting September 2012. More

Three Faculty Promoted to Full Professorships

The School of Management at Boston University  is delighted to announce that three faculty members have been promoted to full Professor, effective September 1, 2012: Chrysanthos Dellarocas (Information Systems), Susan Fournier (Marketing), and Erol Peköz (Operations and Technology Management). Chris... More

The Atlantic Covers Susan Fournier’s Deep Influence on Brand Theory

The Atlantic profiles Boston University School of Management’s Susan Fournier, Associate Professor of Marketing and Dean’s Research Fellow, and her groundbreaking study on brand relationships. More