Marketing

Liwu Hsu (PhD’12) Wins Dissertation Honor

Liwu Hsu won a prestigious honorable mention in the 2011 Alden G. Clayton Doctoral Dissertation Proposal Competition for his dissertation "Can Online Chatter Kill a Giant? Insights into the Role of Brand Equity and Social Media during a Product Recall Crisis." More

BU Marketing Conferences Promote New Research & Collaboration

Forthcoming and recent events at Boston University School of Management, or organized by our Marketing Department faculty, include the 34th ISMS Marketing Science Conference, Consumer Brand Relationships 2012, and the International Society of Franchising’s 25th Annual Conference. More

Shuba Srinivasan

The Crisis Cushion: Optimal Advertising Allocation for Marketing

When a spontaneous acceleration problem led Toyota to recall eight million cars globally and suspend sales of several models in November 2009 and January 2010, the blue-chip corporation faced a momentous challenge. To make matters worse, in February 2010, Toyota... More

Susan Fournier

Fournier Paper Wins Rare Acclaim

Branding Article Cited for Impact and Longevity Associate Professor of Marketing and Dean’s Research Fellow Susan Fournier received one of the world’s most prestigious marketing awards in October at the annual meeting of the Association for Consumer Research (ACR) Conference in... More

Video Series: Expert Insight from “Marketing Meets Wall Street II”

Boston University School of Management recently hosted "Marketing Meets Wall Street II: Emerging Perspectives from Academics and Practitioners" from May 12-13, 2011 at the School's Executive Leadership Center. The annual conference provides a setting for academic researchers interested in linking... More