Susan Fournier on a New Science of Negative Brand Relationships
A recent study by Boston University School of Management professor Susan Fournier and doctoral candidate Claudio Alvarez "Relating Badly to Brands" calls for a new science of negative brand relationships, a field overlooked by much current research. More
Two SMG Student Athletes Honored
Two SMG seniors, Josh Friedman of the men's tennis team and Jessica Morrow of the women's soccer team, were among the 10 student-athletes honored at the annual BU student-athlete reception on Monday, April 22. More
Conversations with Ken: David Barger, CEO of JetBlue
Watch Ken Freeman, Allen Questrom Professor and Dean at SMG, as he interviews David Barger, President and CEO of JetBlue. More
R. J. Page (CAS’13, SMG’13) is Running Smart
Page has set several BU track and field team records. But his impressive performance is not limited to what his legs can do. He is graduating with a double major, in economics and business administration and management, and has a GPA of 3.49. More
Professor Alan Cohen Joins Federal Advisory Panel on Improving Healthcare Systems
Cohen has been appointed to the federal Advisory Panel on Improving Healthcare Systems by the Patient-Centered Outcomes Research Institute (PCORI), created by the Affordable Care Act of 2010. More
