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Susan Fournier Delves Deeper Into Social Listening in HBR

To tap social listening’s potential as a source of strategic inspiration, think like a market researcher. More

Dean Freeman in Bloomberg Businessweek: Consider the Student a Customer

To build a better business school, motivate faculty to work as a collective force, one that carries out a mission dedicated to enhancing the student (or, customer) experience. More

Mark Williams on WBUR, Washington Post & More: Beware of Bitcoin

Real value is created through meaningful innovation and adoption—not from smoke and mirror deception. More

Kabrina Chang Calls Out Randi Zuckerberg on WBUR

The CEO need not worry about what she posts online—but you do. More

Shuba Srinivasan Quoted in CRM Buyer

Email marketing is a key strategy for retailers this holiday season, and the subject line makes the first impression. More

Kabrina Chang’s Research on Social Business Featured in MIT Sloan Management Review

Social business puts managers in a “damned if you do, damned if you don’t” dilemma, but managers cannot afford to ignore its legal implications. More

Aging Population and Millennials Are Influencing Business, Dean Freeman Says in WSJ

Dean Freeman tells companies to mind these two demographic changes in the coming decade. More

Dean Freeman Addresses Challenge to Capitalism in WSJ

We must accept that there are a number of forms of capitalism, not just the American way, Dean Freeman says in "The Experts." More

Dean Freeman Tells CEOs in WSJ: Prepare Your Company for Upheavals

Create a culture of transparency, openness, and collaboration, to be able to anticipate and then recognize disruption when it happens, Dean Freeman says in "The Experts." More

Susan Fournier in HBR: Making Meaning out of Big Data

The Questrom Professor in Management says that the meaning within consumer data lies with social media, such as pictures and comments on products, not with percentages. More